WE MAKE BRANDS GREAT TIKTOK-ERS.
We help brands capture the attention of millions of Australians on TikTok.
TikTok is commanding the attention of Australians like no other social media platform. TikTok’s organic ‘For You’ algorithm is empowering a new wave of casual content creation and engagement that’s impacting culture, music and commerce in 2024. We’ve developed Australia’s only dedicated TikTok capability to help your brand take advantage of the attention.
By the numbers: TikTok in Australia
Millions of Aussie Monthly Active Users
Since the start of 2019, the app has seen significant growth across Australia.
Daily time on app higher than other social platforms
TikTok is commanding attention away from traditional social media platforms.
Millions of Monthly Video Views
The world’s largest short-format video social media platform.
We’re Australia’s TikTok Experts
We’ve been working with some of Australia’s leading brands to strategise, create and launch communications programs on TikTok.
See some of the recent work we’ve done for our client partners below.
#our-work
Helping Aussies find the ‘right size’ with Durex.
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Going into the kitchen & behind the bar with LUCAS RESTAURANTS.
#our-work
Flying onto the FYP with Jetstar Australia.
#our-work
Helping Chobani impact 370,000 Aussies without spending a cent.
#our-work
Helping students find a new way to do uni at Victoria University.
#our-work
Sending thrill-seekers to the dairy aisle with Chobani.
We The People is an official TikTok Marketing Partner recognised and accredited by TikTok as a leading provider of creative and media solutions to brands across Australia & New Zealand. It means we work in direct partnership with TikTok to help your brand stand out on the For You Page.
Ready to get started on TikTok?
Our dedicated TikTok team works with brands teams to help you learn, create content and reach customers on TikTok.
Learn the Basics
Need to get your head around TikTok? We’ve got the know-how to show you how it’s done.
We run workshops that introduce the platform to marketing teams and teach them the ins and outs on how to win on TikTok.
Content Creation
We create scroll-stopping content to launch your brand on TikTok.
From ideation to posting - we have the skills, the structure and the tools to create engaging TikTok content at scale.
Paid Media
We are an approved agency with access to book paid advertising placements on TikTok in Australia.
Take advantage of the attention economy and reach highly-engaged Millennials and Gen Z’s.
Our Capability.
We’ve assembled Australia’s only dedicated TikTok Strategy + Content Creation capability to help brands follow the attention and take advantage of their moment on TikTok.
Strategy
We partner with your brand to articulate clear channel objectives and develop an engaging TikTok strategy.
Education
Channel Strategy Development
Campaign Planning
Community Deep Dive
Creation
We offer a cost-effective full-service content creation capability to develop for-purpose TikTok content at scale & speed.
Content Ideation & Creation
Talent Casting
Trend Monitoring
Organic Channel Management
Amplification
As a TikTok Agency Partner, we fuel your content to reach audiences that convert into customers through paid media and influencer collaborations.
Paid Media Campaigns
Influencers
Micro-Influencers
Performance Reporting
We’ve got TikTok-ready Talent
We offer exclusive access to our ‘no-name’ database of talented creatives ready to be the face of your brand’s TikTok content. We’ll provide you with a selection of talent that best matches your brand’s TikTok strategy and doesn’t cost the bank to participate in content creation.
Want to learn more?
Download our 2024 TikTok for Brands Guide.
Australia’s hottest social media platform.
Over the past three years, TikTok has taken the world by storm.
Boasting over 2 billion global downloads to date, the short-form video-sharing app has become a melting point of creativity, billboard chart-toppers and internet pop-culture. The platform’s uplifting, comedic and sometimes whacky musically inspired videos continues to drive engagement with millennial and Gen Z audiences not experienced on other social platforms.
So - what’s this opportunity for brands?
TikTok’s algorithm empowers brands to organically reach large audiences at a scale with scroll-stopping content better than any other social platform today. And for brands eager to make a big splash on the platform, paid media positions are now available in Australia through We The People, an official TikTok Marketing Partner.
