7-ELEVEN
FINDING YOUR AFTERNOON KRISPY KREME FIX AT 7-ELEVEN.
Building awareness of the ultimate sweet treat at 7-Eleven.
With Krispy Kreme increasing its range in 7-Eleven stores around Australia, 7-Eleven needed to reinforce its position as the leading destination for Aussies to get their hands on fresh Krispy Kreme doughnuts.
As the only Krispy Kreme retailer selling single doughnuts, 7-Eleven makes it wonderfully easier to get your hands on a delicious afternoon snack or sweet treat. We wanted to reinforce this leadership of the market by growing further awareness of the variety of delicious Krispy Kremes available at 7-Eleven.
To build this perception amongst a Gen Z audience, we partnered with creators; The Gnome Boys, to communicate the ‘joy’ a delicious Krispy Kreme brings to your afternoon.
In collaboration with the Gnome Boys, we produced three native social videos for Instagram & TikTok shot in the Gmone Boy’s distinctive dance-inspired and emotive content style.