CHOBANI

TRENDING ON THE FOR YOU PAGE FOR CHOBANI

Helping Chobani stay relevant on the ‘For You Page’ and grow brand engagement.

Chobani Australia partnered with We The People to develop and launch a TikTok strategy aimed to engage with ‘CHO-natics’ on TikTok.

We developed a strategy that focused on ‘participating in community’ to identify trending content formats, sounds & hashtags that we could leverage to bring a uniquely Chobani brand experience to the table. By taking the time to understand the TikTok community, we were able to stand out on the ‘For You’ page without spending a dollar to amplify our content and kick-off genuine conversations with our audience in the comments.

We rolled out this approach as an initial ‘test and learn’ to better understand how our target audience would react to trending content on the platform.

The results, speak for themselves; across our first 18 content pieces, we were able to deliver over 370k+ organic video views, purely by tapping into the TikTok community.

THE OUTCOME

Delivered 370,000+ organic video views

9.5% average engagement rate

Grew following by over 2,500 followers.

Learn more about our Social Video studio