Creative Direction. Content Creation. Media Strategy & Booking. Reporting.

A Higher Education first on TikTok

Driving student recruitment on TikTok @VictoriaUniversity.

Working with Victoria University, we created Australia’s first shot-for-purpose Higher Education TikTok campaign.

Based off a four-month test and learn partnership with Victoria University, we worked to identify the traits of the best performing paid and organic TikTok content. This shaped a creative approach focused on developing native content for the platform and drove user engagement.

Led by these learnings, we created three campaign videos that introduced key proof points of VU’s revolutionary Block Model to drive interest in VU’s mid-year intake.

All video content for the campaign was produced through our new agile 48-hour content creation capability, developed specifically to support branded activity on TikTok.