DUREX

EDUCATING AUSTRALIANS TO FIND THE RIGHT CONDOM.

Embracing an entertaining, UGC content style to deliver a BIG message.

How do you re-educate Australian men that they’ve been doing it all wrong?

In early 2023, Durex approached us with the introduction of their new product line and a significant challenge: We need to Re-educate Australian’s on condom sizing. 

Our advice was straightforward – treat this extensive paid media campaign with the same care and attention as we would an organic content campaign. Make these ads entertaining and engaging.

And that's precisely what we executed.

For Durex, We The People developed a series of TikTok videos inspired by user-generated content (UGC), fostering genuine engagement and establishing a strong connection with their target audience.

THE OUTCOME

44.7m impressions in 30 days

56.2% of viewers recalled seeing Durex content

286,000+ Total Engagements

Learn more about our Social Video studio