CONQUER ATTENTION ON SOCIAL MEDIA.

NEW ZEALAND’S LEADING SOCIAL MEDIA AGENCY.

We help Aotearoa’s biggest brands stop Kiwis in their scroll on social.

At We The People, we’re a team of strategic social media professionals specialising in helping brands conquer and convert attention on social media channels. We focus on helping our partners build ownable moments that stand out amongst a sea of content inundating our feeds each day. It’s this approach that has won us recognition by Meta & TikTok as a best-in-class partner to help brands win on social.

It’s how we’ve helped Jetstar capture millions of eyeballs, Durex to grow market share & KFC to go viral. Sound like the partner you need? Our Auckland-based team would love to chat.

We’re New Zealand’s Social Media Content Creation & Social Ads Management Leaders.

We’ve been working with some of New Zealand & Australia’s leading brands to develop a range of social first strategies to reach and engage audiences across all social media platforms.

See some of our latest works below.

Jetstar NZ Flying onto the FYP

TikTok Helping Kiwis find TikTok

Durex NZ Introducing the Invisible Range

Cotton On Summer 2023 Content

WE’RE AOTEAROA’S SOCIAL EXPERTS

Creative + Strategy

Building the right integrated communications strategy and creative direction, based on an in-depth understanding of audience and culture.

Creative Campaigns. Creative Direction. Concept Development. Communications Strategy. Art Direction. Social Media Strategy. Digital Strategy.

Content Creation + Production

Producing content to fly on digital platforms. We offer a full-service content creation & design studio to develop for-platform scroll stopping content and creative assets.

Content Creation. Design Studio. Video Production. Copywriting. Photography. Soundtrack Creation. Creative Assets. Live Streams.

Paid Media + Distribution

We specialise in creating media magic, aligning culture, platform and brand to supercharge digital & traditional, brand & performance media programs.

Media Strategy + Planning (ATL + BTL). Media Buying. Performance Media. Data Analysis. Audience Discovery. Reporting.

Influencers + Creators

We’re experts in crafting bold influencer and creator partnerships to social proof and conquer attention. We partner with leading macro, micro and nano-creators.

Influencer Campaigns. Ambassadors. Partnerships.

Social + Community Management

We build engaged communities across digital platforms, while supporting our partners to meet customer service & regulatory requirements.

Community Management. Reporting. Trend & Sentiment Analysis. Social Platform Management. Social Commerce.

Social Video + TikTok Studio

We operate ANZ’s largest dedicated Social Video content creation & strategy studio. We deliver culturally relevant native content at the pace of the For You Page.

TikTok Content Creation. TikTok Strategy & Management. Instagram Reels Content Creation. UGC-style talent.

WHAT’S DRIVING SUCCESS FOR BRANDS ON SOCIAL TODAY?

Since its launch, TikTok has led a social video renaissance: driving success for brands beyond just the For You Page, but on Facebook, Instagram, YouTube, Reddit & X.

What’s driving the success of the world’s fastest growing social media platform - and what does this mean for brands looking to conquer attention on social channels today?

Download our free Social Video for Brands 2024 Guide to see how your brand can begin to think about what it might look like to capture attention on the For You page!

READY TO CONQUER ATTENTION ON SOCIAL?

Our dedicated social content team works with brands teams to help you learn, create content and reach customers on Facebook, Instagram, TikTok and Twitter/X.

Learn the Basics

Need to get your head around Social Strategy? We’ve got the know-how to show you how it’s done.

We run workshops that introduce platforms to marketing teams to teach them the ins and outs on how to win on Social.

Content Creation

We create scroll-stopping content to launch your brand on Instagram, Facebook, TikTok, LinkedIn and Twitter/X.

From ideation to posting - we have the skills, the structure and the tools to create engaging social content at scale.

Paid Media

We are an approved agency with access to book paid advertising placements on all paid social platforms in New Zealand.

Take advantage of the attention economy and reach any audience utilising paid social media platforms.