DUREX NZ
INTRODUCING KIWIS TO DUREX’S THINNEST CONDOM EVER.
Launching Durex's thinnest condoms ever - the Invisible Range - into New Zealand.
Durex NZ was ready to launch its latest innovation in the sexual wellbeing space - the Invisible Range - designed to maximise sensations for all Kiwis. Working within a regulated market, we knew we had to do something different to capture attention and educate consumers on Durex's point of difference.
Turning to TikTok, a platform where our target audience was over-indexing in engagement and attention - we created a range of community-based videos designed to entertain Kiwis in unexpected ways - while speaking to the Invisible Range's core value proposition.
