WE THE PEOPLE OPENS NEW ZEALAND OFFICE
Social-first agency We The People has expanded into New Zealand, opening a local office in Auckland.
With a focus on helping brands ‘own the moment’ by utilising social video & TikTok, the launch extends We The People’s market-leading TikTok studio into New Zealand. We The People’s TikTok studio, helps brands strategise and create native content for the platform at the speed of TikTok’s For You Page.
“We couldn’t be more excited to be putting boots on the ground in New Zealand, welcoming some incredible talent to our team in Auckland. Over the past 18 months, we’ve had increasing demand from brands across Aotearoa looking to tap into our innovative approach to social, so we’re excited to be launching a local offering,” said We The People Managing Director Jacob Arnott.
“We’re especially excited to help brands in New Zealand supercharge their activations on TikTok. We’ve already seen some great results by plugging the learnings from our experience helping Australian brands own the moment on TikTok into local Kiwi brands.”
The new Auckland offering plugs into We The People’s ‘three cities, one agency’ approach, with Chris Rogers, who joined We The People from Stratosphere earlier this year, assuming the role of Regional Creative Director, alongside Hetty Donovan, who joins from The Brand Agency to lead the local Client Services team.
“Despite only swinging open our doors a few months ago, we’ve been able to deliver some great scroll-stopping moments for our client partners. We’re privileged to be able to be helping some of New Zealand’s biggest brands navigate these emerging social channels,” said Hetty Donovan, Account Director at We The People NZ.
We The People is a TikTok Creative Marketing Partner, recognised as a best-in-class partner to help brands create for-platform content to capture and convert attention on TikTok. The opening of the Auckland office is the first international location for We The People, adding to their existing presence in Melbourne and Sydney.