TARGET
SELLING OUT EASTER FOR AUSTRALIA’S LEADING WHOLE-FAMILY RETAILER.
Winning the Easter holiday season with responsive, engaging content moments.
Easter is a key sales period for Target. Alongside a visit from the Easter Bunny, it’s the highest engagement moment of pyjamas and fleece apparel for the retailer, as Aussies prepare for the colder winter months.
As Target’s social media & content creation agency partner, we were challenged to deliver a big moment on socials to champion a range of apparel options for the whole family. This included developing high-fi assets for paid digital channels, alongside native low-fi content moments for TikTok & Instagram Reels.
Our Content & Production team worked in unison to develop a shoot in regional Victoria that captured Target’s full-family Easter range across Mum, Dad, Kids & Baby. This included two branded Miffy & Peter Rabbit brand collaborations.
In a three-week production period, we were able to deliver over 90 unique assets for Target to share across a range of channels to really own the moment in the lead up to Easter.
The result? A sell-out Easter.
