TRENDING: WHAT’S IN THE RUG? AND I, ROBOT IS BACK.
WHAT’S TRENDING?
WHAT’S IN THE RUG?
#RugTok is one of those rare TikTok phenomenons that puts the internet in a chokehold (just like the Crumbl Sydney Cookie Saga) This time it’s creator @katiesantry who claimed her house was haunted after waking up to her laptop being broken and things being moved around (SPOOKY), at the time she was building a fence in her backyard and found a buried rolled up rug (music intensifies). TikTok blew up the series wondering what was in the rug as it was our own true crime mystery, which had many other creators speculating if it was all a ruse.
How can brands use this?
This would be perfect for any rug companies to jump on, or simply text on screen with “what’s in the rug?” - ‘idk but Jetstar flights are on sale now!”
“You may have been let down by the rug saga, but you won’t be let down by our sale!”
For your viewing pleasure, this is episode 1.
PUT YOUR CLOTHES BACK ON
A trend that speaks to explaining a hyper-niche concept featuring the Succession theme music.
How can brands use this?
It works if you have knowledge on something incredibly niche within your business or a product backstory e.g The Sydney Crumbl cookie saga or something totally unrelated to your business but you feel very passionately about, like your favourite musician E.g The science of booking meeting rooms and why there needs to be a 5-min buffer between meetings.
I, ROBOT FACE
https://vm.tiktok.com/ZMhBE3Dpd/
This blank-faced screen grab from the 2004 movie starring Will Smith, I, Robot has resurfaced because of this odd, that face you give when mentally you feel a little bit over it. (All of us right now)
How can brands use this?
This can speak to service workers, being asked a common question and over e.g for Jetstar “me when a customer asks if a 7.01kg bag is ok”
I HOPE THEY PLAY HOT TO GO
https://vm.tiktok.com/ZMhBojbUc/
Again, this one is STILL going strong from 3 weeks ago but situations are getting even more niche Still a great one for brands to jump on to make it specific to sales, your store locations, even your mum’s house. E.g “this is a Jetstar flight sale?”
WE GOT BARRICADE
“Barricade” being a term mega-fans use for concerts when they’re front and centre at a show - TikTok users have started spinning their own versions for mundane things in a satirical way like a Subway line or tourist attractions e.g Moo Deng. This is a good opportunity to use TikTok in a self-aware, ‘you’re in on the joke’ kind of spin.
How can brands use this?
This can be incorporated in many ways as though you’re front of the line of something exciting but out of the ordinary. E.g for Jetstar this could be standing at the front of the bag drop desk or boarding gate (getting “barricade” aka being standing front of the queue).
WAIT DANCE
This Yeah Yeah Yeahs song has found itself into the Gen Z zeitgeist as a bit of a meme.
A fun one for staff to get involved with or a funny way to edit your product incorporating Gen Z humour. Along with Joe Jonas using the sound, another great example is this cafe in Singapore using it to launch a new drink.
POP CULTURE
DUA LIPA’S WEIRD CONCOCTION…
Dua Lipa has come on socials with a niche concoction of Coke Zero, Jalapeno juice and pickles. Yes. Really. And why do I want to try it?
KAMALA HARRIS ON ‘CALL HER DADDY’ PODCAST
Regardless of politics or not, this intersection of pop culture and politics is clearly becoming more and more common. This shows the power that these podcasts and social influencers hold in society. Traditionally the media run looks like a slot of 60 Minutes or a news show, but Kamala’s marketing team have been working hard to find where the attention of young people lies - and it’s not in traditional media. Similarly, leading up to Charli XCX’s brat album, she was using TikTok and Instagram influencers to promote herself and make it known who she was which only reinforced her influence as the album dropped.
PARIS HILTON CELEBRATING ADHD
Paris Hilton has taken to TikTok to celebrate those with ADHD as the wholesome queen she is for #ADHDawarenessmonth
