TRENDING: I LIKE MY 'SOOTCASE’!
I LIKE MY 'SOOTCASE’!
This week’s trend report wouldn’t be made possible without mentioning the resurgence of this iconic clip from a 3-year-old Barron Trump (Donald Trump’s youngest son - now 18) proclaiming, “I like my suitcase!” in his memorable Slovenian accent. This has truly imprinted itself in our brains this week. Over the past three days, the audio has skyrocketed into TikTok fame, sparking endless creative remixes: like this actual remix.
#WOMENINMALEDOMINATEDFIELDS
This hashtag has captivated audiences worldwide as women challenge traditional norms, particularly in dating and relationships, by flipping the script on behaviours historically associated with men.
“CHILL GUY” DOG
Phillip Banks' nonchalant dog illustration has been brought into the world of TikTok as the internet’s mental health guru. We’re seeing this resonate with Gen Z’s mental wellbeing, perhaps, more than actual therapy. The illustration perfectly encapsulates the ultimate laid-back attitude, even inspiring outfit TikToks and now an entire aesthetic.
How brands can use this:
For brands, this offers a creative way to connect with audiences by leaning into the "effortless wisdom" concept, offering advice or insights that feel casually profound, even speaking to the anti-marketing strategy - because you’re chill like that.
For instance, positioning a product as a tool for self-care or indulgence without overcomplicating its purpose: E.G: "Why do you need Shapes? You don’t. But they make a great treat. Take a break, savour the moment, and reflect on life... or don’t. That’s cool too." Even sporting teams like Tottenham Hotpsur utilised this format to celebrate a big win over the weekend.
FORMAT SWITCH-UP
This video surfaced this week and despite its tongue-in-cheek tone, offers a refreshing twist on a well-worn format. The on-screen text, “If a criminal did lifestyle content,” sets up the humour of the concept effectively, creating a clever juxtaposition. Similar approaches have resonated previously on TikTok, such as “We tried being lifestyle creators for a day,” or this viral trend a few months ago that parodied influencers.
How can brands use this?
Authenticity and shared experiences or viewpoints, consistently resonate on TikTok, and incorporating a scripted twist from the outset enhances the content's context.
