We The People added as TikTok Marketing Partner

TikTok has badged We The People into the TikTok Marketing Partners program.

TikTok Marketing Partners are industry-vetted experts who create, implement, and measure ad campaigns and play a key role in addressing brands’ marketing requirements. We The People will be joining as a creative partner as part of the TikTok Marketing Partner program.

We The People has led the way in Australia over the past 24 months supporting brands, including Chobani, ReachOut Australia, Jetstar, Reckitt and HarperCollins Publishers; to understand, strategise and create for-purpose campaigns on TikTok through their dedicated TikTok content creation studio.

“We’re thrilled to be joining TikTok Marketing Partners to deliver best-in-class TikTok expertise to help Aussie brands make an impact on the “For You” feed,” said We The People Managing Director, Jacob Arnott.

“We’re seeing significant shifts in the attention of Australians on digital platforms, and we’ve sought to build a dedicated capability to help marketers best understand TikTok and maximise the opportunity on the platform.”

TikTok continues to develop and release new tools for businesses to tell engaging stories on the platform.

“Through TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.

“We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimise ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community.

We The People has offices in Melbourne, Sydney & Auckland.