The Social Lab (Ep #3) - Financial Services Marketing in the COVID-19 Recession

In Episode #3 of ‘The Social Lab’; Louise Eyres, Head of Marketing at Vanguard Investments Australia, shares her experiences navigating financial services marketing during the COVID-19 pandemic, and focus on ‘staying the course.’

“It’s [the] combination of our purpose and our ethos that's really driven how we've responded to COVID this year,” Louise shares.

“We all have family, friends and colleagues and partners who have been impacted by the crisis; so how do we show up every day as marketers in financial services with that sense of empathy, understanding and actually a really strong commitment to bringing some utility or some usefulness to what we're doing?”

Prior to joining Vanguard Investments; Louise was the Chief Marketing Officer at Sports Australia and Group General Manager of Marketing at ANZ.

Available to listen & subscribe on your preferred podcast platform: Spotify & Apple Music.