TRENDING: “YOU’RE SO FUNNY!”
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“YOU”RE SO FUNNY!”
This popped up in the past few days, a still image of a selfie that says “‘You’re so funny’” and the response is something traumatic that happened in the past. @Duolingo and High School Musical celeb Ashley Tisdale jumped on this trend with more than 170k likes and more than 1m views.
How can brands use this?
From a brand perspective, Duolingo nailed it by acknowledging a common behaviour—customers downloading the app and then forgetting about it, demonstrating their deep understanding of consumer habits while staying on-brand and lighthearted.
Brands can use this trend to highlight quirks in how customers interact with them, embracing humour and relatability. It’s an opportunity to humanise your brand while showing you’re in tune with your audience.
2. ACTING OUT YOUR HATE COMMENTS
These two examples (here and here) demonstrate how you can creatively transform hate comments into humorous, engaging content that shows you don’t take yourself too seriously.
From a brand perspective, this approach offers a lighthearted way to connect with your audience. Take unhinged comments from past videos and turn them into a PR opportunity—publicise them on billboards, weave them into social media skits, or even build entire campaigns around them.
By embracing the humour in criticism, brands can humanise themselves, spark curiosity, and create buzz-worthy moments that stand out in a crowded digital space, particularly in a creative format.
3. BRING BACK THE LOOKALIKE COMPS
This is your sign to revive the ‘lookalike competition’ trend and reimagine it. Particularly in Australia, this definitely wasn’t capitalised on enough. While it may feel over and done and dusted, Timothée Chalamet’s lookalike is thriving post-Golden Globes and Super Bowl appearances, proving there’s untapped potential.
How brands can use this?
Don’t stop at just the lookalike competition—take it further. Feature the lookalike in creative skits or content that imagines what the real celebrity might do as your brand ambassador. Lean into the humour and absurdity, turning the bit into an engaging, shareable moment that resonates with audiences.
