Make #onechange with David Beckham.
AIA Group | Challenging Jess, Chris and Sarah to make the first step towards improving their health and wellbeing.
AIA Australia challenged us to create a social media activation which introduced their Global Ambassador, David Beckham to the Australian public. With just 20 minutes to capture all we needed with the former England captain, we came up with a concept which challenged three common Australian names to think about #onechange they could make to improve their health and wellbeing.
Additionally, we created a content strategy that amplified Beckham's involvement in three exclusive AIA healthy living events hosted in Sydney. All of which required content pieces to be wrangled, packaged and distributed in a matter of minutes.
Through our fast creative framework and nimble production structure, we were able to deliver assets for distribution in just under 90 minutes. This allowed AIA to truly own the moment and effectively leverage their new global ambassador to encourage Australians to make #onechange towards Healthier, Longer, Better Lives.
David's #onechange callouts reached 1.75 million Australians in just under 48 hours and delivered a total of 500,000 campaign video views across Facebook and Instagram.
Creative Direction. Social Strategy. Content Management. Production.