Sydney is Here To Create
adidas | Bringing a global brand message to the streets of Australia.
adidas Football challenged us to create a content series that brought their global brand promise, 'Here To Create' to the streets of Australia and engage directly with their football obsessed teenage consumer.
Instead of focusing on internationally recognised athletes, we responded with a strategy that hyper-localised the adidas Football brand to the football pitches of Sydney, using three key local football influencers. The series built for social explored what it meant to be a creator on the pitch, beyond flashy skills and scoring goals.
Ideation. Social Strategy. Content Production.